Sign of Life

Sign of Life was a campaign creating awareness and political commitment for the potential of African girls. The focus of this campaign was one of the Millennium Development Goals, No. 5: Reduce maternal mortality and provide universal access to reproductive health for all. The campaign was finalised on 31 December 2012.

Reduce maternal mortality

In 2000 world leaders adopted the Millennium Development Goals (MDGs). MDG 5 aims to reduce maternal mortality by 75% before 2015 (in comparison to 1990). And also, to reach the target of universal access to reproductive health for all (for example contraception and health care during pregnancy and delivery).

Contraception not available

Unfortunately, the reality is that progress has been very slow. Still, every year 350,000 women die of pregnancy-related causes, 90% of which in developing countries. In those countries, pregnancy is cause of death no.1 for girls between 15-19 years of age. Sadly, this is due to a lack of knowledge on how to prevent pregnancy; contraception is not available for them, and neither is medical care including safe abortion services.

Create awareness

The aim of the campaign was to create public and  political awareness for MDG 5, focusing on the plight of young women in Africa and their sexual en reproductive health and rights. The six European countries involved in the campaign were:

  • Denmark (Sex og Samfund)
  • Germany (DSW)
  • the Netherlands (Rutgers WPF)
  • Lithuania (FPSHA)
  • Estonia (ESHA)
  • Latvia (LAPSH)

More information  

The campaign was partly funded by the European Union. The views expressed in this article do not necessarily reflect those of the European Commission.